The takeaway here is that Instagram moves much quicker than it did a year or two ago in terms of content. Brands should ramp up if they want to keep up. To create content that your audience will love, make sure you have a comprehensive strategy in place and are using data to create more successful content. Download our Instagram marketing strategy guide to learn more.
2. Cross-promote your Instagram posts across other networks
The effort it takes to snag the perfect snapshot and craft a clever caption isn’t something that should go to waste.
Cross-posting your content to other social platforms is a no-brainer to get even more of an ROI out of your Instagram presence.
For example, you can promote your Instagram content across the likes of Facebook and Twitter to maximize your content’s reach.
Although cross-promotion is a smart move, bear in mind that each social platform has its own best practices. For example, Instagram tends to go heavier on the hashtags while you might want to craft a slightly different description for images posted to Facebook.
Sound time-consuming? It doesn’t have to be.
Sprout Social’s Asset Library enables you to store images, videos and text in a centralized location for use across multiple social networks. Quickly find, edit and publish directly from the Asset Library to deliver engaging posts that are tailored to whatever network you’re using.
And don’t forget to make your job even easier by using scheduling and publishing tools.
Sprout’s Optimal Send Times simplifies things further by scheduling content to post at the times most likely to generate engagement from your audience.
3. Focus on people-centric content
Although Instagram is a place to score sales, it is still first and foremost a place to share experiences.
The popularity of selfies on Instagram speaks for itself, as does customer photos and pictures of people using products in real-world settings. Much of the appeal of Instagram is that brands are capable of advertising in a more human way without bombarding followers with messages that scream “BUY NOW!”
And on a related note, this is exactly why user-generated content such as customer photos are such a goldmine for brands. Not only do folks on the ‘gram love it when brands shout them out, but customer photos represent marketing firepower that proves that people dig your products.
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